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16 Social Media Marketing Tips From the Pros


#1: Host Social Media Events

Mari Smith

Mari Smith

You can build a loyal, raving community by hosting online events that put the focus on your fans.

A fun and effective online event is hosting a “Fan Page Friday”—it’s essentially a virtual networking party where you allow all your fans to share links to their own pages on your page.

The event can last as long as 24 hours or more and is a great way to discover new businesses, get more fans, and build tremendous community while increasing your EdgeRank (news feed visibility), too.

Many page owners launch a Fan Page Friday event every week; however, I find it much more effective to host one about every four to six weeks, as it has a bigger impact. On my last virtual party, several thousand page owners participated, many of whom picked up as much as a hundred or more new fans as a result.

Be sure to include a hashtag like #FacebookFriday and schedule your initial invitation to go out very early in the morning. Then add another couple of invitations throughout the day.

facebook friday

Facebook Friday is a great way to build your community.

  Continue reading “16 Social Media Marketing Tips From the Pros”

Your company and social media.


After the Deepwater Horizon oil spill in the Gulf of Mexico in 2010, oil giant BP experienced a backlash via social media, becoming a victim of “brandhacking”. A source unaffiliated with the multinational company created the Twitter handle @BPGlobalPR, gathering more than 137,000 followers while sending out satirical tweets about the multi-billion-dollar disaster, such as “Catastrophe is a strong word, let’s all agree to call it a whoopsie daisy.” The account is still in existence and has almost double the followers of the actual corporate BP account.

Even the world’s savviest corporate executives can be caught off-guard by the power regular consumers wield when it comes to expressing their thoughts on social media, said Paul Armstrong, founder of UK-based Digital Orange Consulting, who has worked with giants like Google and Mindshare. “Many brands are simply not prepared for the worst-case scenarios,” he added. Only 12% of the 2,100 global companies interviewed in a 2010 Harvard Business Review survey said they were using it effectively, but two-thirds of those companies say their social media use will grow.

Social media is still in its infancy, which is something acknowledged by social media executives and the companies that employ them. In fact, employees on the social media front are the most powerful–and therefore vulnerable–asset a company has when it comes to brand perception. The people charged with maintaining a company’s persona need as much support as those companies can give, both in training and resources.

Crafting a roadmap
To avoid gaffes such as BP’s social media debacle, marketing directors are getting smarter about using tools like Facebook, Twitter and LinkedIn to their advantage – even if they cannot always control the message. Social media strategies can be even more effective once they move outside of the marketing department and start quantifying results, said Steve Nicholls, UK-based author of Social Media in Business. “Companies need to think about how to use social media to gain competitive advantage,” explained Nicholls, whose clients include British Telecom and Ciena Corporation.

Communications professionals should focus on a few social media platforms, rather than tackling them all. “What works for one company won’t work for another,” said Nicholls. For example, encouraging public Facebook comments for a company such as a financial institution “where customers hate their guts” can magnify complaints, he added. Many of those companies are better off growing their presence on LinkedIn or Google+ where comments are less prevalent. Continue reading “Your company and social media.”

Get Customers Hooked


Here are six tips for turning happy customers into an army of brand advocates:

1. Turn receipts into customer feedback questionnaires.

Your in-store purchase receipts are a guaranteed point-of-contact with most satisfied customers. Think about it: they’ve liked your products enough to buy them. Businesses around the world are getting wise to the opportunity to ask for customer feedback by printing details of their online surveys at the bottom, along with information about prize-draw giveaways for entering. UK’s upmarket supermarket Waitrose, chocolatier Hotel Chocolat, and kitchenware store, Lakeland all give you the opportunity to enter fantastic prize draws for submitting feedback.

Continue reading “Get Customers Hooked”

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