Trade Shows

Beltraide participates in Taipei Food Show

EXPORTBelize, a unit of Beltraide, participated in the 2016 Taipei International Food Show from June 22 – 25, 2016 at the Taipei Nangang Exhibition Center in Taipei, Taiwan.   In addition to EXPORTBelize, two other Belizean companies also participated in the food show – L&R Liquors and Caribbean Premier Products.  Some of the products on display included pepper sauces, beer, rum and natural juices.

The Taipei Food Show featured buyers from over 100 countries passing through the show and having opportunities to sample food & beverages from over 36 national pavilions.  Exhibitions included fresh fruits & vegetables, preserved fruits and vegetables, poultry, seafood, meat & processed meats, edible oils, dairy products, organic and vegetarian foods, frozen prepared foods, canned food, baked food, biscuits, wine & liquor, coffee & tea, juice & soft drinks, condiments & confectionary and ice cream.

Belize was a part of the Central American pavilion which housed other countries in the region such as Honduras, Dominican Republic, Panama, El Salvador and Costa Rica. Funding for Belize’s participation in food show was through the support of the Central American Trade Office (CATO).

Six budding Belizean entrepreneurs displayed their products at this year’s National Agriculture and Trade Show !

As part of its mission to assist small business owners to become more competitive, Beltraide established a booth at the National Agriculture and Trade Show in Belmopan, which allowed several locally owned businesses to market and sell their products to a wide market of Belizean consumers.

Visitors to the booth had the opportunity to sample Fibber’s sauces, a variety of jams from Belizean Home Made Jellies, Tambranero sauces, mosquito repellent and beauty products from Jerusalem Beauty Company, beauty products from Cocoa & Company and Che’il Mayan chocolates.


Visitors also obtained first-hand information on the services offered by Beltraide as part of its role to attract and facilitate investment to Belize. The highlight of the activities at the booth was the raffling of  a gift basket of Belizean products and a basket of Jams courtesy of Belizean Home Made Jellies.

Successful Participation of Belize at Semana Regional Pyme Sur Sureste

The Government of Quintana Roo through its Ministry of Economic Development hosted and invited The Belize Trade and Investment Development Service (BELTRAIDE) to coordinate Belize’s participation at “Semana Regional Pyme Sur Sureste” for the entrepreneurial development of Micro, Small, and Medium Sized Enterprises (MSMEs).  The event was held from October 17-19, 2012, at the International Business and Convention Center, Chetumal, Quintana Roo. A total of 4 booths (with dimensions 2 meters by 2 meters) were endowed to Belize.

The Belize Pavilion was represented by BELTRAIDE, The Belize Tourism Board, Marie Sharp Fine Foods Ltd., Bel-Car Export and Import Company Ltd, and Cuello’s Distillery Ltd.  Hundreds of Visitors visited Belize’s pavilion throughout the three days. The representatives of the participating companies indicated that the event was gratifying and enabled them to generate leads and potential new customers for the exportation of their products. Other opportunities for the participants included business meetings with Soriana Inc. Chedraui, and Walmart. Marie Sharp Fine Foods Ltd., also, had the opportunity to meet with PROMEXCIO, the Institution responsible for promotion of investment in Mexico to discuss the challenges/problems/Issues that they have identified in the process of entering the Mexican Market.  As a final analysis, all the representatives of Belize indicated that they would definitely attend a similar event, and that most of their established objectives for attending were successfully met. BELTRAIDE thanks the participating companies, and the Belize Tourism Board for accepting the invitation to join BELTRAIDE in representing Belize at the Semana Regional Pyme Sur Sureste 2012. Continue reading “Successful Participation of Belize at Semana Regional Pyme Sur Sureste”

Techniques for Participating in Trade Fairs- Part 1

Often times the macro-environment of an industry is based on it being demand dependent and it being dynamically adjustable. This implies that often times, you might need to design and re-design your products and services to meet the needs and wants of your clientele. Most importantly, the ability to be dynamically adjustable indicates that you have the potential to differentiate your products/services from your competitors, and be successful in your industry.

There are many marketing strategies that provide fruitful experiences and exposure for your products and services, one being, Trade Fairs. Trade fairs often involve a considerable marketing investment by participating companies. Costs include space rental, design and construction of trade show displays (where applicable), telecommunications and networking, travel, accommodations, and promotional literature and items to give to attendees. In addition, costs are incurred at the show for services such as electrical, booth cleaning, internet services, among others. Continue reading “Techniques for Participating in Trade Fairs- Part 1”

Techniques for participating in trade shows (part 2)- Guide for preparing for and participating in fairs

Previously we had discussed the importance and the benefits that participating in trade shows can generate. When making a decision to form part of a trade show, there are three important stages that you must include in your plan of action: a pre-fair stage, during the fair stage, and a post fair stage.

Pre Fair Stage: You must start by defining very clearly which business you are looking for, how much, how and when do you want it.  Concurrently, you need to define the profile of the clients you are seeking, what their needs are, and what adds value to them. This will help you define what you require from your clients in order to make it worth your while to offer what you have. One key factor is considering your USP-Unique Selling Proposition. Make sure to calculate your break-even point with which you can cover the expenses of participating in the fair or in the promotional event. Additionally, define how many follow up processes you are willing to carry out afterwards, meaning, you need to define the follow up and resources required for each contact you make during the trade show. Continue reading “Techniques for participating in trade shows (part 2)- Guide for preparing for and participating in fairs”

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