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It’s no secret that Belize is widely regarded as a haven for both tourists and foreign investors alike, although for seemingly contrasting reasons. As a country with so much to offer, it is our responsibility to aggressively market ourselves in such a way that we attract those who are willing and able to explore the many facets of Belize. It is through promotional tools, such as magazines, international trade shows, and an online presence, that we project ourselves to garner attention. This attention, whether it’s for our barrier reef system or for our o shore banks, is what turns into foreign investment and revenue, which in turn significantly boosts our economy.
McNab Publishing has an extensive track record for producing effective publications catering to an audience interested in Belize. Now, as we team up with BELTRAIDE for the third volume of the Invest Belize magazine, we are excited to produce a publication catering to those interested in Belize as a business and investment destination. We invite you to come on board and showcase your business on an international platform.
McNab Publishing Ltd. | #6 St. John’s Street, P.O. Box 2601 | Belize City, Belize | +501.223.1025 | info@mcnabdesign.com
Too many people don’t bother to write a business plan because they think it’s too hard or unnecessary unless you’re looking for funding, that’s a shame. These myths keep a lot of people from the benefits of planning.
If you’re still skeptical, here are 10 benefits to business planning you shouldn’t be overlooking:
Continue reading “Importance of a Business Plan – SBDCBelize, BELTRAIDE”
To get exceptional results in sales, you must gain an understanding of people, what they want and not only build trust, but also certainty with them. Old school selling was simply based on understanding the customer’s needs and building trust to close the deal. Today with information available everywhere, your buyer seeks third party sources to give them the certainty of what to purchase and how much to pay.
Once a buyer has done their research, they still always buy products and services for one reason: to solve a problem. They need to be certain. No one makes a buying decision when they are uncertain. When a buyer is uncertain they stall the process.
A salesperson’s goal then is to determine that you have the right product or service to actually solve the buyer’s biggest problem. To do this, you have to get the buyer to trust you enough to talk to you about what they want to accomplish. You must show genuine interest with intention to serve the buyer and not just sell them. Salespeople often get lost in “selling” their product or service. This is a mistake and a waste of everyone’s time.
Continue reading “What it really takes to be the Customer’s 1st choice :)”
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