In business, good branding creates trust and can make it easier to sell a product to customers. While the brands we choose as customers can be reflections of our beliefs and values, the right kind of branding can steer us toward products or services that we may otherwise not have been looking for.
So, it makes sense that companies that have great branding can generate more sales. You can improve your own startup’s branding by following these five tips:
1. Be consistent.
Regardless of what your startup is about, it needs to be consistent for people to recognize it as a brand rather than a product. Especially in the earlier stages of a brand, people’s trust is only established once they are confident that they understand what your brand does well and what it stands for.
Not sure what I mean about consistency? Think about Starbucks. When we go there, we’ve come to expect great service and personalization. When you think of film director Michael Bay, you’d probably think of big-budget movies with lots of explosions and special effects.
This is consistency. This is about branding.
We have these expectations of brands or people who are brands because they have delivered consistently in the past and indirectly promise to continue doing so.
2. Be authentic.
No one likes to be misled. Remember that products become brands when people start to trust what will occur when they interact with your brand. While a small lie may seem necessary, it can have major consequences for a brand if ever exposed.
Being yourself should help your message resonate with people. Radio host Howard Stern is an example of authenticity. Lots of people don’t agree with what he says or his sense of humor, but he sticks to his guns and produces his show the way he wants to. Because of that, he has droves of loyal listeners.
3. Focus on a niche. Continue reading “5 Branding Tips to Supercharge Your Sales”