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BTEC, BELTRAIDE completes Soft Skills and Customer Service Training with Mahogany Bay Village


On Friday, November 9th 2018, The Belize Training and Employment Centre (BTEC), a unit of BELTRAIDE completed a 2 week training for the staff  of Mahogany Bay Village in San Pedro. The training encompassed a week of soft skills which covered professionalism, work ethic, communication skills and one week of customer service which focused on handling customer complaints , telephone etiquette and more!

 

BTEC continues to be the lead centre for industry specific workforce development by providing value-based programmes. For more information on Capacity Building Trainings, contact the Belize Training and Employment Centre at 223-0322 or btec@belizeinvest.org.bz

 

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Your company and social media.


After the Deepwater Horizon oil spill in the Gulf of Mexico in 2010, oil giant BP experienced a backlash via social media, becoming a victim of “brandhacking”. A source unaffiliated with the multinational company created the Twitter handle @BPGlobalPR, gathering more than 137,000 followers while sending out satirical tweets about the multi-billion-dollar disaster, such as “Catastrophe is a strong word, let’s all agree to call it a whoopsie daisy.” The account is still in existence and has almost double the followers of the actual corporate BP account.

Even the world’s savviest corporate executives can be caught off-guard by the power regular consumers wield when it comes to expressing their thoughts on social media, said Paul Armstrong, founder of UK-based Digital Orange Consulting, who has worked with giants like Google and Mindshare. “Many brands are simply not prepared for the worst-case scenarios,” he added. Only 12% of the 2,100 global companies interviewed in a 2010 Harvard Business Review survey said they were using it effectively, but two-thirds of those companies say their social media use will grow.

Social media is still in its infancy, which is something acknowledged by social media executives and the companies that employ them. In fact, employees on the social media front are the most powerful–and therefore vulnerable–asset a company has when it comes to brand perception. The people charged with maintaining a company’s persona need as much support as those companies can give, both in training and resources.

Crafting a roadmap
To avoid gaffes such as BP’s social media debacle, marketing directors are getting smarter about using tools like Facebook, Twitter and LinkedIn to their advantage – even if they cannot always control the message. Social media strategies can be even more effective once they move outside of the marketing department and start quantifying results, said Steve Nicholls, UK-based author of Social Media in Business. “Companies need to think about how to use social media to gain competitive advantage,” explained Nicholls, whose clients include British Telecom and Ciena Corporation.

Communications professionals should focus on a few social media platforms, rather than tackling them all. “What works for one company won’t work for another,” said Nicholls. For example, encouraging public Facebook comments for a company such as a financial institution “where customers hate their guts” can magnify complaints, he added. Many of those companies are better off growing their presence on LinkedIn or Google+ where comments are less prevalent. Continue reading “Your company and social media.”

BPO Working Session


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The Belize Trade and Investment Development Service in collaboration with the Compete Caribbean, IDB, UK aid and Canada conducted the very first Business Process Outsourcing (BPO) working session; an effort to align and unite the key players in this booming industry. This session fostered dialogue between the Consultant Mr. Shaun Finnety and afforded BPO organization to voice their concerns whilst sharing their valuable experience.  BPO association was developed on Tuesday, January 21st 2013, from 8:30 am- 12:30 pm at the ITVET Building in Belize City in the Dining Room area.

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Consultant Mr. Shaun Finnetty, BPO Consultant, has been contracted to develop and implement the “Belize BPO Association/Council.”. With the advent of the of the BPO industry in Belize since 2005, presently there is fourteen (14) centers functioning in Belize.  The working session is geared at firstly developing a uniquely blended BPO association, promote networking between BPO to share their experiences and delegate key players in the formation of the association.

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