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Caribbean Export Launches In-Firm Design and Branding Project


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The Caribbean Export Developmental Agency (Caribbean Export) has launched an In-Firm Design and Branding initiative that will provide participating CARIFORUM state firms with technical support and financial assistance for the strengthening of their packaging design and product branding. The In-firm Design and Branding Project is the second phase of the Agency’s Brand Development initiative, the first of which was the successful hosting of a Brand Development and Packaging Workshop/Webinar in July 2013.

The Brand Development and Packaging Workshop was developed to address the specific limitations which regional firms face in branding and preparing their products’ packaging for export and to educate them in the required standards for packaging for export to the European Union. This In-firm Design and Branding Project will take a more practical approach, providing a unique opportunity for regional firms to receive technical assistance in the formulation of effective branding specific to their businesses from the internationally recognised UK based design firm Brand 42.

Eight CARIFORUM firms were successful in meeting the criteria to participate in this initiative including; Viking Traders Limited and Baron Foods Limited from St. Lucia; Patwa Apparel, Spring Vale Enterprises and Southside Distributors Limited from Jamaica; Vincyfresh, Tan Bun Skrati and Armstrong Manufacturing Limited from St. Vincent and the Grenadines, Suriname and Barbados respectively.

Brand 42 will be a technical partner in this project, providing customized consultations and guidance to each of the companies involved and is scheduled to begin its initial consultations at the beginning of April with the proceedings lasting for six months thereafter.

Mrs. Pamela Coke Hamilton, Executive Director of Caribbean Export, commented:

“This is another proactive and invaluable offering from the Agency. Our regional firms stand to gain immensely from this project not only in terms of the improvement to their branding and packaging, which is crucial, but also in their knowledge of international standards and procedures, which will benefit their operations across the board.”

 

5 Branding Tips to Supercharge Your Sales


 

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In business, good branding creates trust and can make it easier to sell a product to customers. While the brands we choose as customers can be reflections of our beliefs and values, the right kind of branding can steer us toward products or services that we may otherwise not have been looking for.

So, it makes sense that companies that have great branding can generate more sales. You can improve your own startup’s branding by following these five tips:

1. Be consistent.
Regardless of what your startup is about, it needs to be consistent for people to recognize it as a brand rather than a product. Especially in the earlier stages of a brand, people’s trust is only established once they are confident that they understand what your brand does well and what it stands for.

Not sure what I mean about consistency? Think about Starbucks. When we go there, we’ve come to expect great service and personalization. When you think of film director Michael Bay, you’d probably think of big-budget movies with lots of explosions and special effects.

This is consistency. This is about branding.

We have these expectations of brands or people who are brands because they have delivered consistently in the past and indirectly promise to continue doing so.

Related: Warning Signs That Your Startup Is Ruining Your Life

2. Be authentic.
No one likes to be misled. Remember that products become brands when people start to trust what will occur when they interact with your brand. While a small lie may seem necessary, it can have major consequences for a brand if ever exposed.

Being yourself should help your message resonate with people. Radio host Howard Stern is an example of authenticity. Lots of people don’t agree with what he says or his sense of humor, but he sticks to his guns and produces his show the way he wants to. Because of that, he has droves of loyal listeners.

3. Focus on a niche. Continue reading “5 Branding Tips to Supercharge Your Sales”

Invest in your Marketing Skills


Many small businesses follow the philosophy of “it’s too expensive to do marketing”, choosing instead to put marketing on the backburner until that elusive day arrives when they may actually have some spare time to think about it. Unfortunately for most small business operators, that day rarely comes.  In cases where budgets are low, sales are stagnant or where you have too many ideas that you don’t know where to begin, then the marketing planning process helps you to focus your time and resources on where it will count.

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Image Continue reading “Invest in your Marketing Skills”

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