Search

Category

Small

Branding: The Key Pillar to Success


When creating a brand identity, you’ll want to establish defined guidelines that cover all of the following elements such as name, colors, logo, fonts, design imagery, or a combination to identify the goods and services of one seller or group of sellers from those of other sellers.

From a customer-relationship perspective, having a strong brand is obviously advantageous. Word of mouth is a powerful form of marketing as customers attest their satisfaction and promote the product/ service.. For instance, when Belizeans think of hot sauce, they think of Marie Sharp’s Pepper Sauce. You want to have that kind of immediate, definitive relationship with your buyers as well. At the mentioning of a product customers can identify a brand that meets their stands out in the market.

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your business at every point of public contact. If there’s some other branding characteristic you feel is necessary to define your business, go ahead and add it to your brand guidelines documentation.  The worst thing you could do is to avoid creating these important documents altogether.  Without them, your branding efforts will lack the consistency and direction needed for success.

When initiating the branding process, it can be tempting to add more variables than you truly need.  Clean, simple elements are more likely to be recognized and remembered by consumers, so steer clear of overcomplicating your company’s branded elements.

As mentioned above, part of good branding is establishing a set of guidelines that dictate how you control your company’s image in public — and social media shouldn’t be excluded from this process. A good social brand guidelines document will include specifications on all of the following, among others that may be relevant to your business:

  • Who is responsible for updating your social profiles
  • How frequently your social profiles will be updated
  • What types of content you’ll post about
  • How you’ll use imagery in your posts
  • What type of “voice” you’ll use when posting- does not refer to recording but the overall tone used to convey the message.

The objectives that a good brand will achieve include: delivering the right message clearly, building customer loyalty, connecting and understanding your target audience. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

A strong brand is invaluable as the battle for attracting and retaining customers intensifies on a daily basis. It’s important to dedicate your marketing efforts to researching, defining, and building your brand as it resides within the hearts and minds of all stakeholders’ experiences and perceptions.

 


Invitation Final Working Session of BMTA

Importance of a Business Plan – SBDCBelize, BELTRAIDE


Too many people don’t bother to write a business plan because they think it’s too hard or unnecessary unless you’re looking for funding, that’s a shame. These myths keep a lot of people from the benefits of planning.

If you’re still skeptical, here are 10 benefits to business planning you shouldn’t be overlooking:

Image

Continue reading “Importance of a Business Plan – SBDCBelize, BELTRAIDE”

Micro-Enterprise Utility Start-Up Package – “An immediate relief measure for entrepreneurs and new starts-up”


The Belize Trade and Investment Development Service (BELTRAIDE) is pleased to announce the “Micro-Enterprise Utility Start-up Package” for the promotion, strengthening and support of the newly registered Micro Enterprise (ME). Micro Enterprise is defined as a business with:

a) less than 5 employees; or

b) less than $100,000 in annual sales; and

c) less than $50,000 in capital investment.

With the support of the Government of Belize, through its Office of Public-Private Dialogue, BELTRAIDE had partnered with the Belize Telemedia Ltd (BTL), Belize Water Services Ltd. (BWSL,) and Belize Electricity Ltd. (BEL) to make this initiative possible. These three key utility service providers will be offering attractive packages for new starts-up businesses. The packages will waive connection fees and deposits for these three utilities.

Continue reading “Micro-Enterprise Utility Start-Up Package – “An immediate relief measure for entrepreneurs and new starts-up””

5 STEPS TO SMALL BUSINESS SUCCESS!!


Many business people achieve their greatest successes in unexpected areas. They begin a business and then they find that it isn’t as profitable as they had anticipated, so they change direction, using their experience and their momentum, and strike pay dirt in something else. 

The most important thing is to begin. To take action. To move forward one step at a time, learning and growing as you go. There is enough information available in virtually every field for you to become knowledgeable enough to achieve success, but action is necessary.

Image

1. Begin With A Dream: Fortunately, even if you know nothing about business, you can begin with a dream, a castle in the air, and then build a foundation under it and achieve great success. Continue reading “5 STEPS TO SMALL BUSINESS SUCCESS!!”

Grow your business through better cash management


By Mike Ward

Publisher: U.S. Bank – Posted on 02/08/2013

“When it comes to your small business one of the biggest challenges can be having the cash to grow. There are a number of “cash management” tools offered by banks that can help your business pick up surprising amounts of cash flow without increamoneysing traditional borrowing levels.

As simple as it may seem, before you can identify tools to improve cash flow you must understand your company’s cash cycle. The cash cycle consists of:

  • How you get paid.
  • What you do with the cash you have on hand.
  • How you pay it out.

Getting paid

Getting paid faster clearly builds available cash. Small businesses can’t always negotiate better payment terms with their customers, but they can make it easier to get paid and also move money to their account more efficiently. Start by ask yourself: Continue reading “Grow your business through better cash management”


Are you constantly thinking how to create and build new business ideas or how to improve it?

If you answered yes to this question, then this workshop is designed for you.

 The session will provide you with:
  • Skills and knowledge necessary to effectively assess yourself 
  • Ability to utilize the tools to develop innovative business ideas, 
  • Ability to develop marketing strategies, 
  • Provide you with tools to effectively generate a business model that will allow you’re venture to be unique, structured, and focused;
    leading to profitability.  

Guest Speaker  Mr. Michael Singh

CEO for Ministry of Trade, Investment Promotion, Private Sector Development and Consumer Protection at Government of Belize and also an Entrepreneur! 

Date:June 20th, 2013 at 9am to 12pm
Location: University of Belize
Faculty of Management and Social Sciences,
West Landivar,
Belize City, Belize
COST: $20.00

What’s great about owning a Small Business?


Just imagine:

  • identifying a product or service that people want
  • doing what you love to do
  • doing something useful, or for which there’s a clear need
  • creating something new
  • improving people’s quality of life or work.

Imagine doing any one of these, and being paid for it. Imagine getting full credit, both monetarily and in client satisfaction, for your great business idea.2009_1210_cp_who_are_the_garifuna_580x290

The wonderful thing about small business is that enterprise-ready ideas are all around you. Consider these activities as business opportunities:

  • cleaning
  • mowing lawns
  • washing cars
  • walking dogs or washing pets
  • looking after younger children
  • umpiring sports matches
  • teaching people to swim
  • organising discos, dances or school excursions
  • finding information on the Internet
  • designing and producing greeting cards
  • printing brochures for local churches or associations
  • baking biscuits
  • translating for people who don’t speak much English
  • reading for blind or elderly people
  • lending books, toys or bikes.

People are prepared to pay you for these things for all sorts of reasons:

  • They don’t have the know-how.
  • They physically can’t do it by themselves and need assistance.
  • They don’t know where to find the information they need.
  • They don’t have the necessary equipment, such as the sound system or the computer.
  • They want to use something, but don’t want to commit to buying it.
  • They’re very busy.
  • The job has to be done and there is nobody else to do it.

Create a free website or blog at WordPress.com.

Up ↑

%d bloggers like this: