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BELTRAIDE & UB PARTNER TO CONSTRUCT GOVERNMENT OF BELIZE’S FIRST-EVER GREEN BUILDING!


On September 17, 2015, the Belize Trade and Investment Development Service (BELTRAIDE), in collaboration with the University of Belize held the ground breaking ceremony for the construction of a new facility: Belize Enterprise and Innovation Institute (BEI2).

The building will be located on University of Belize’s Faculty of Management and Social Sciences campus in Belize City and will house two of BELTRAIDE’s technical units: SBDC Belize an Export Belize. It is designed to nurture entrepreneurship and innovation and strengthen Belize’s enterprise competitiveness.

The building will accommodate a series of meeting rooms, small business incubators as well as a resource centre. The BEI2 is the first government facility to incorporate both Green and SMART technologies which will be beneficial in promoting environmental conservation as well as encouraging the use of modern technologies to facilitate enterprise and innovation.

At the launch a memorandum of Understanding was signed between BELTRAIDE and the University of Belize as a symbol of an extended partnership. Signing on behalf of UB was Chairman of the Board of Trustees, Harrison Pilgrim and on behalf of BELTRAIDE was CEO in the Ministry of Trade, Investment Promotion, Private Sector Development and Consumer Protection, Michael Singh, other signatories included: Leija Melanie Gideon, Manager of Enterprise and Innovation, BELTRAIDE and President of UB, Alan Slusher.

The facility is being designed by Hilberto Riverol Jr.

BELTRAIDE wants to sincerely thank the US Mission to the OAS, the OAS and University of Texas at San Antonio for all their kind assistance and guidance over the last three years. Without their assistance, BELTRAIDE would not be able to achieve all its successes under its SBDCBelize and EXPORTBelize units and have this very notable milestone of BEI2 groundbreaking.

(L-R) Alan Slusher, President of the University of Belize, Melanie Gideon , CEO
(L-R) Alan Slusher, President of the University of Belize, Dr. Bernard Watler, Dean Faculty of management & Social Science, Melanie Gideon , Manager Enterprise & Innovation, CEO Min. of Trade,Investment Promotion, Private Sector Development & Consumer Protection
CEO , Ministry of Trade , Investment Promotion, Private Sector Development and Consumer Protection
CEO , Ministry of Trade , Investment Promotion, Private Sector Development and Consumer Protection


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Branding: The Key Pillar to Success


When creating a brand identity, you’ll want to establish defined guidelines that cover all of the following elements such as name, colors, logo, fonts, design imagery, or a combination to identify the goods and services of one seller or group of sellers from those of other sellers.

From a customer-relationship perspective, having a strong brand is obviously advantageous. Word of mouth is a powerful form of marketing as customers attest their satisfaction and promote the product/ service.. For instance, when Belizeans think of hot sauce, they think of Marie Sharp’s Pepper Sauce. You want to have that kind of immediate, definitive relationship with your buyers as well. At the mentioning of a product customers can identify a brand that meets their stands out in the market.

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your business at every point of public contact. If there’s some other branding characteristic you feel is necessary to define your business, go ahead and add it to your brand guidelines documentation.  The worst thing you could do is to avoid creating these important documents altogether.  Without them, your branding efforts will lack the consistency and direction needed for success.

When initiating the branding process, it can be tempting to add more variables than you truly need.  Clean, simple elements are more likely to be recognized and remembered by consumers, so steer clear of overcomplicating your company’s branded elements.

As mentioned above, part of good branding is establishing a set of guidelines that dictate how you control your company’s image in public — and social media shouldn’t be excluded from this process. A good social brand guidelines document will include specifications on all of the following, among others that may be relevant to your business:

  • Who is responsible for updating your social profiles
  • How frequently your social profiles will be updated
  • What types of content you’ll post about
  • How you’ll use imagery in your posts
  • What type of “voice” you’ll use when posting- does not refer to recording but the overall tone used to convey the message.

The objectives that a good brand will achieve include: delivering the right message clearly, building customer loyalty, connecting and understanding your target audience. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

A strong brand is invaluable as the battle for attracting and retaining customers intensifies on a daily basis. It’s important to dedicate your marketing efforts to researching, defining, and building your brand as it resides within the hearts and minds of all stakeholders’ experiences and perceptions.

 


Invitation Final Working Session of BMTA

Importance of a Business Plan – SBDCBelize, BELTRAIDE


Too many people don’t bother to write a business plan because they think it’s too hard or unnecessary unless you’re looking for funding, that’s a shame. These myths keep a lot of people from the benefits of planning.

If you’re still skeptical, here are 10 benefits to business planning you shouldn’t be overlooking:

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Continue reading “Importance of a Business Plan – SBDCBelize, BELTRAIDE”

BELTRAIDE attends LICU’s Inauguration of its Small Scale Enterprise Development Center


LMCU by LSOn July 20th, 2013, La Inmaculada Credit Union (LICU) inaugurated its Small Scale Enterprise Development Center, which will also serve as a Marketing Facility for entrepreneurs.

For us at BELTRAIDE, it was truly an honor to form part of this incredible milestone for LICU.  Among those present, as Hon. Gaspar Vega, Deputy Prime Minister and Minister of Natural Resources and Agriculture; Mr. Kevin Bernard,  Mayor  of Orange Walk Town, and Mr. Cosimo Lamberti-Fossati, Representative of the EU Office in Belize.

To view the picture gallery visit our Facebook page.

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