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Entrepreneurship Convention 2016 (EntreCon)- Unlocking ICT Innovation In Belize


 

 International speakers and experts in the field of Information and Communications Technology (ICT), along with members of the entrepreneurial ecosystem, and entrepreneurs will meet at the Belize Biltmore Plaza Hotel in Belize City on Friday, 18th November to participate in the second annual National Entrepreneurship Convention, (ENTRECON).

Continue reading “Entrepreneurship Convention 2016 (EntreCon)- Unlocking ICT Innovation In Belize”

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BELTRAIDE HANDS OVER NEW BUILDING TO UB


The Belize Trade and Investment Development Service (BELTRAIDE) , officially handed over a new security and maintenance facility to the University of Belize (U.B.).

Hon. Tracy Taegar-Panton, Minister of State in the Ministry of Economic Development, Petroleum, Investment, Trade and Commerce with responsibility for BELTRAIDE, handed over the keys to the new building to Mr. Alan Slusher, President of the University of Belize  during a brief ceremony held this morning at the U.B.’s Faculty of Management and Social Sciences Campus in Belize City.

The L-Shaped building is approximately 2,000 sq. ft. and was built on a 36” x 14” reinforced concrete strip footing raised 24” above grade level with 6” reinforced core filled blocks. The walls comprise of 2” x 4” timber-frame cladded on the outside with construction latte paper and ¾” timber resembling plycem known  as cempestre plycem.  The inner walls are also timber-frame cladded with ½”drywall. The same applies for the ceiling. The roof comprise mainly of 2”x 6” rafters secured with hurricane clips and straps and cladded with red galvalume roofing.

The building is comprised of two sections – one for the U.B. Security Staff and the other for the U.B. Maintenance Department.  Each section comprises of an open office space, a private office and restrooms for each area.  The building is valued at approximately $60,000 Belize dollars and was built by Contractor Sergio Luna.

The facility is a part of a development agreement between BELTRAIDE and the University of Belize that was signed on September 17th, 2015 which entails the construction of the Belize Enterprise and Innovation Institute (BEI2), which will be located on the Faculty of Management and Social Sciences U.B. Belize City Campus. BEI2 will house two of BELTRAIDE’s technical units: SBDCBelize and EXPORTBelize and is designed to nurture entrepreneurship and innovation and strengthen Belize’s enterprise competitiveness.

The University of Belize and BELTRAIDE continues to foster a very productive and mutually beneficial relationship for the development of Belize!

 

 

 

 

 

Training of Trainers Business Labs on IP and Product Branding for Creative Industries


SBDCBelize  in  partnership with Young Americas Business Trust (YABT), Organization of American States (OAS), Ministry of MASHAV – Israel’s Agency for International Development Cooperation Ministry of Foreign Affairs, Jerusalem and The Golda Meir Mount Camel International Training Centre (MCTC) coordinated a five day Business Lab focused on Intellectual Properties and Commercialization of Creative Industries held from November 9th to November 13th, 2015 at the Belize Training and Employment Centre (BTEC) Building located in Freetown Road,  ITVET Compound, Belize City.

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The objective of this workshop is to provide tools and skills to national institutions that implement economic development programs by providing potential local trainers and facilitators with a flexible and effective methodology to create a heightened awareness among nationals and to explore opportunities along with the related steps to start up their business. Additionally, it will focus on providing participants with hands on training and helping them acquire tools that will aid them in the development of innovative ideas and their implementation.

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The workshop opened on Monday, 9th November at 8:00am sharp at BTEC, with remarks from Ambassador Orem Bar El, Ambassador of Israel to Belize and El Salvador and Ambassador Nestor Mendez, the Chair of the Inter-American Council for InteAS.

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The media was invited to attend the opening ceremonies and can also drop by during the four-day workshop for coverage of the event.

BELTRAIDE & UB PARTNER TO CONSTRUCT GOVERNMENT OF BELIZE’S FIRST-EVER GREEN BUILDING!


On September 17, 2015, the Belize Trade and Investment Development Service (BELTRAIDE), in collaboration with the University of Belize held the ground breaking ceremony for the construction of a new facility: Belize Enterprise and Innovation Institute (BEI2).

The building will be located on University of Belize’s Faculty of Management and Social Sciences campus in Belize City and will house two of BELTRAIDE’s technical units: SBDC Belize an Export Belize. It is designed to nurture entrepreneurship and innovation and strengthen Belize’s enterprise competitiveness.

The building will accommodate a series of meeting rooms, small business incubators as well as a resource centre. The BEI2 is the first government facility to incorporate both Green and SMART technologies which will be beneficial in promoting environmental conservation as well as encouraging the use of modern technologies to facilitate enterprise and innovation.

At the launch a memorandum of Understanding was signed between BELTRAIDE and the University of Belize as a symbol of an extended partnership. Signing on behalf of UB was Chairman of the Board of Trustees, Harrison Pilgrim and on behalf of BELTRAIDE was CEO in the Ministry of Trade, Investment Promotion, Private Sector Development and Consumer Protection, Michael Singh, other signatories included: Leija Melanie Gideon, Manager of Enterprise and Innovation, BELTRAIDE and President of UB, Alan Slusher.

The facility is being designed by Hilberto Riverol Jr.

BELTRAIDE wants to sincerely thank the US Mission to the OAS, the OAS and University of Texas at San Antonio for all their kind assistance and guidance over the last three years. Without their assistance, BELTRAIDE would not be able to achieve all its successes under its SBDCBelize and EXPORTBelize units and have this very notable milestone of BEI2 groundbreaking.

(L-R) Alan Slusher, President of the University of Belize, Melanie Gideon , CEO
(L-R) Alan Slusher, President of the University of Belize, Dr. Bernard Watler, Dean Faculty of management & Social Science, Melanie Gideon , Manager Enterprise & Innovation, CEO Min. of Trade,Investment Promotion, Private Sector Development & Consumer Protection
CEO , Ministry of Trade , Investment Promotion, Private Sector Development and Consumer Protection
CEO , Ministry of Trade , Investment Promotion, Private Sector Development and Consumer Protection


4

Branding: The Key Pillar to Success


When creating a brand identity, you’ll want to establish defined guidelines that cover all of the following elements such as name, colors, logo, fonts, design imagery, or a combination to identify the goods and services of one seller or group of sellers from those of other sellers.

From a customer-relationship perspective, having a strong brand is obviously advantageous. Word of mouth is a powerful form of marketing as customers attest their satisfaction and promote the product/ service.. For instance, when Belizeans think of hot sauce, they think of Marie Sharp’s Pepper Sauce. You want to have that kind of immediate, definitive relationship with your buyers as well. At the mentioning of a product customers can identify a brand that meets their stands out in the market.

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your business at every point of public contact. If there’s some other branding characteristic you feel is necessary to define your business, go ahead and add it to your brand guidelines documentation.  The worst thing you could do is to avoid creating these important documents altogether.  Without them, your branding efforts will lack the consistency and direction needed for success.

When initiating the branding process, it can be tempting to add more variables than you truly need.  Clean, simple elements are more likely to be recognized and remembered by consumers, so steer clear of overcomplicating your company’s branded elements.

As mentioned above, part of good branding is establishing a set of guidelines that dictate how you control your company’s image in public — and social media shouldn’t be excluded from this process. A good social brand guidelines document will include specifications on all of the following, among others that may be relevant to your business:

  • Who is responsible for updating your social profiles
  • How frequently your social profiles will be updated
  • What types of content you’ll post about
  • How you’ll use imagery in your posts
  • What type of “voice” you’ll use when posting- does not refer to recording but the overall tone used to convey the message.

The objectives that a good brand will achieve include: delivering the right message clearly, building customer loyalty, connecting and understanding your target audience. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

A strong brand is invaluable as the battle for attracting and retaining customers intensifies on a daily basis. It’s important to dedicate your marketing efforts to researching, defining, and building your brand as it resides within the hearts and minds of all stakeholders’ experiences and perceptions.

 

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