Abstract: Shrimp produced in Belize, certified under the ASC shrimp standard, possess distinct characteristics that demand a high market value. In order to obtain this market advantage, the unique qualities of these shrimp need to be communicated to the consumer. Developing a unified branding and image for the Belize shrimp cluster and the transmitting this image to exporters, will ensure that these shrimp can be differentiated from others within international markets, and that the cluster can obtain the high market value assigned to sustainably certified shrimp.

Project No.: RG-X1044
Deadline: July 30, 2015

The Inter-American Development Bank (IDB), the UK’s Department for International Development (DFID), the Foreign Affairs, Trade and Development Canada (DFATD) and the Caribbean Development Bank (CDB), have established a co-financing program called “Compete Caribbean” (RG-X1044). The ultimate goal of this Program is to contribute to the increase in the standard of living and quality of life in the Caribbean, the enhancement of the competitiveness of the Caribbean region, and increase the development impact of private sector development projects while emphasizing gender equality and environmental sustainability.

The consultant’s activities include but are not limited to (i) Submitting a detailed work plan with implementation timelines; (ii) Developing a Brand strategy having due regard to the achievement, size, location and development stage of the cluster, as well as the “fit” with the country brand and individual firm brands; (iii) Submitting draft and final reports with stakeholder feedback.

The Inter-American Development Bank now invites eligible individuals to indicate their interest in providing the aforementioned services. Interested Consultants should have: (i) An advanced degree in Marketing, branding or a related field; (ii) At least five years working in a marketing capacity and demonstrated success in developing a marketing and branding initiative for aqua/agriculture based clusters; (iii) Experience working in the Caribbean region would be an asset, (vi) Fluency in English required and fluency in Spanish is an asset.

To view the full Terms of Reference for this consultancy, please click here.

Consultants will be selected in accordance with the procedures set out in the Inter-American Development Bank: Policies for the Selection and Contracting of Consultants financed by the Inter-American Development Bank GN-2350-9 and is open to all eligible bidders as defined in the policies.

Interested consultants may obtain further information at the address below during office hours 09:00 AM to 05:00 PM (US Eastern Time).

Expressions of interest and accompanying CVs must be delivered by email to Tamara Gibson ( by midnight on July 30th, 2015. Please include the following text in the subject heading:

“Expression of Interest –Shrimp Branding”

Inter-American Development Bank
Division: CTI
Assignment: COMPETE CARIBBEAN: Private Sector Development and Competitiveness
Attn: Gibson, Tamara

“Hythe”, Maxwell Main Road, Christ Church, Barbados
Tel: 1-(246) 627-8508
Web site: