BELTRAIDE through the Small Business Development Center (SBDCBelize), has signed a Memorandum of Understanding (MOU) with the Belize Audubon Society (BAS) at the Belize Training and Employment Center conference room, solidifying a partnership to assist business located in buffer communities around the protected areas.
The Belize Audubon Society (BAS) is a non-governmental conservation organization working for over 45 years in Belize, focusing on protected areas management, environmental education, advocacy, biodiversity research and monitoring, and community development.
Through the community development and outreach program, communities are engaged in sustainable development initiatives to improve their livelihoods and support conservation. For over 20 years, BAS along with various funders and partners have assisted in building resilient communities through skills training and capacity building in agro-processing, craft making, sustainable fishing, small business development and eco-tourism.
Our partnership will allow BAS to continue programs geared towards community development. Mrs. Amanda Burgos-Acosta, Executive Director, believes that this working-relationship will further demonstrate BAS commitment to empowering these communities through the execution of trainings and business advising by SBDCBelize.
The Caribbean Export Development Agency (Caribbean Export) opened the two-day sub-regional workshop on branding and the use of geographical indications in the development of management strategies for origin-linked products at the Knutsford Court Hotel in Kingstown, Jamaica on July 21st. With the aim of building the capacity of CARIFORUM producers to identify and develop geographical indications and origin linked products, it is hoped that attending businesses will prosper and enhance their competitiveness in the international arena, and as a result build economic growth and sustainability of the Caribbean region.
The Hon. Hylton, Minister of Industry, Investment and Commerce for Jamaica highlighted in his address to the participants that “Within the Caribbean exist numerous opportunities for GI protection including black pineapple from Antigua, cascarilla from the Bahamas, cahune oil from Belize, nutmeg from Grenada and sarsaparilla from St. Kitts just to name a few. Geographical Indications offer us the opportunity to protect these brands and our consumers, even as we continue to guarantee quality and provenance.”
Mrs. Pamela Coke-Hamilton, Executive Director of the Caribbean Export Development Agency (Caribbean Export) in her welcome remarks expressed, “We recognise that the environment in which the region’s private sector operates is ever changing and key areas such as Intellectual Property Rights have emerged which require us to pay attention”.
Geographical Indications (GIs) is a form of Intellectual Property Rights given to goods that have a specific geographical origin and possess qualities, reputation or characteristics that are essentially attributable to that place of origin. Research has shown that a product with a protected “Destination of Origin” may attract a premium price of as much as 40% higher than that of a similar product without a GI classification.
Mrs. Coke-Hamilton indicated that the power of GIs for the region has significant implications for ‘Brand Caribbean’ as we continue to seek new markets for our goods and to further penetrate existing markets. “When we speak about Brand Caribbean, we speak about the need to set the Caribbean apart from other regions, to distinguish our products on shelves flooded by products from Asia or elsewhere and to ensure that the world knows that high quality is not some elusive concept achievable only by first world producers”. She gave the example of the reputation of the Jamaican Blue Mountain Coffee which is one of the most expensive and highly sought-after coffees in the world.
Echoing these sentiments Ambassador Paola Amadei, Head of Delegation for the European Union to Jamaica, Belize, The Bahamas, Turks and Caicos Islands and Cayman Islands expressed that “The European Union is convinced of the untapped potential that Geographical Indications have for the Caribbean’s economic development.” In addition she reiterated “Without access to geographical indications protection tailored to their circumstances and needs, few producers of origin-linked products can benefit from their rights.”
There are many challenges that Caribbean countries face when dealing with GIs and IPs as a whole, these include the lack of knowledge of what constitutes IP and the value this property represents to individual firms; the lack of knowledge of IP laws and insufficient awareness of the work of local intellectual property offices in protecting IP; government agencies which work on IP are understaffed and in many situations, persons at these agencies have multiple portfolios; and the high cost attached to registering IP is considered a deterrent by SMEs in the Region.
To overcome these challenges, Mrs. Coke-Hamilton suggests that firstly we need to make IP capacity building, of firms and the BSOs at the local level, a priority; secondly, the region needs a structured, specialised programme through which relevant firms can be trained in IP; thirdly, there is a need to work with financial institutions to recognise the value of IP, so that they make it possible for the private sector to leverage their IP as collateral when seeking financial assistance and lastly, there is a need to develop and share case studies within the region.
“I do not think that we need to be convinced of the value of GIs and OLPs for our products. What is needed is a commitment on our end to complete the work that has already started in developing GIs for various products such as our Jamaica jerk, cocoa, nutmeg and pineapples”, stressed Mrs. Coke-Hamilton.
The workshop was hosted by the Caribbean Export in collaboration with the Government of Jamaica (the Jamaican Intellectual property Office), the Office of Trade Negotiations of the CARICOM Secretariat, the World Intellectual Property Organisation and the REACH Programme of the Inter-American Development Bank in Kingstown, Jamaica from 21st – 22nd July.
Deadline: Thursday, 30th July, 2015 at 11:59 pm EST Institution: Inter-American Development Bank Country: Barbados Project: Compete Caribbean Sector: Private
Abstract: Shrimp produced in Belize, certified under the ASC shrimp standard, possess distinct characteristics that demand a high market value. In order to obtain this market advantage, the unique qualities of these shrimp need to be communicated to the consumer. Developing a unified branding and image for the Belize shrimp cluster and the transmitting this image to exporters, will ensure that these shrimp can be differentiated from others within international markets, and that the cluster can obtain the high market value assigned to sustainably certified shrimp.
Project No.: RG-X1044 Deadline: July 30, 2015
The Inter-American Development Bank (IDB), the UK’s Department for International Development (DFID), the Foreign Affairs, Trade and Development Canada (DFATD) and the Caribbean Development Bank (CDB), have established a co-financing program called “Compete Caribbean” (RG-X1044). The ultimate goal of this Program is to contribute to the increase in the standard of living and quality of life in the Caribbean, the enhancement of the competitiveness of the Caribbean region, and increase the development impact of private sector development projects while emphasizing gender equality and environmental sustainability.
The consultant’s activities include but are not limited to (i) Submitting a detailed work plan with implementation timelines; (ii) Developing a Brand strategy having due regard to the achievement, size, location and development stage of the cluster, as well as the “fit” with the country brand and individual firm brands; (iii) Submitting draft and final reports with stakeholder feedback.
The Inter-American Development Bank now invites eligible individuals to indicate their interest in providing the aforementioned services. Interested Consultants should have: (i) An advanced degree in Marketing, branding or a related field; (ii) At least five years working in a marketing capacity and demonstrated success in developing a marketing and branding initiative for aqua/agriculture based clusters; (iii) Experience working in the Caribbean region would be an asset, (vi) Fluency in English required and fluency in Spanish is an asset.
To view the full Terms of Reference for this consultancy, please click here.
Consultants will be selected in accordance with the procedures set out in the Inter-American Development Bank: Policies for the Selection and Contracting of Consultants financed by the Inter-American Development Bank GN-2350-9 and is open to all eligible bidders as defined in the policies.
Interested consultants may obtain further information at the address below during office hours 09:00 AM to 05:00 PM (US Eastern Time).
Expressions of interest and accompanying CVs must be delivered by email to Tamara Gibson (email@example.com) by midnight on July 30th, 2015. Please include the following text in the subject heading:
“Expression of Interest –Shrimp Branding”
Inter-American Development Bank Division: CTI Assignment: COMPETE CARIBBEAN: Private Sector Development and Competitiveness Attn: Gibson, Tamara
“Hythe”, Maxwell Main Road, Christ Church, Barbados
Tel: 1-(246) 627-8508
Web site: http://www.iadb.org
CASTRIES, St. Lucia, Friday July 10, 2015 – St. Lucia, Belize, Trinidad and Tobago and Haiti have been identified as countries outside the United States that companies will move to in five to 10 years.
That’s according to readers of Site Selection Magazine, an influential publication that highlights corporate real estate strategy and area economic development.
“In a tie with Eastern Europe, 31.4 per cent of respondents selected the Central/South America and the Caribbean and cited an educated workforce, the economic expansion of the region aided by the anticipated increase in traffic due to the widening of the Panama Canal and a growing middle class as some of the reasons behind the decision to invest in the logistics, automotive and chemical clusters,” explained Senior Editor of Site Selection Patty Rasmussen.
Location consultants and experts in foreign direct investment from around the world were asked where they would consider locating their investment in the next ten years, and why.
St. Lucia, Belize, Trinidad and Tobago and Haiti were among 13 countries identified as choice locations in the Central/South America and Caribbean.