July 2014

Branding: The Key Pillar to Success

When creating a brand identity, you’ll want to establish defined guidelines that cover all of the following elements such as name, colors, logo, fonts, design imagery, or a combination to identify the goods and services of one seller or group of sellers from those of other sellers.

From a customer-relationship perspective, having a strong brand is obviously advantageous. Word of mouth is a powerful form of marketing as customers attest their satisfaction and promote the product/ service.. For instance, when Belizeans think of hot sauce, they think of Marie Sharp’s Pepper Sauce. You want to have that kind of immediate, definitive relationship with your buyers as well. At the mentioning of a product customers can identify a brand that meets their stands out in the market.

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your business at every point of public contact. If there’s some other branding characteristic you feel is necessary to define your business, go ahead and add it to your brand guidelines documentation.  The worst thing you could do is to avoid creating these important documents altogether.  Without them, your branding efforts will lack the consistency and direction needed for success.

When initiating the branding process, it can be tempting to add more variables than you truly need.  Clean, simple elements are more likely to be recognized and remembered by consumers, so steer clear of overcomplicating your company’s branded elements.

As mentioned above, part of good branding is establishing a set of guidelines that dictate how you control your company’s image in public — and social media shouldn’t be excluded from this process. A good social brand guidelines document will include specifications on all of the following, among others that may be relevant to your business:

  • Who is responsible for updating your social profiles
  • How frequently your social profiles will be updated
  • What types of content you’ll post about
  • How you’ll use imagery in your posts
  • What type of “voice” you’ll use when posting- does not refer to recording but the overall tone used to convey the message.

The objectives that a good brand will achieve include: delivering the right message clearly, building customer loyalty, connecting and understanding your target audience. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

A strong brand is invaluable as the battle for attracting and retaining customers intensifies on a daily basis. It’s important to dedicate your marketing efforts to researching, defining, and building your brand as it resides within the hearts and minds of all stakeholders’ experiences and perceptions.


Expression of Interest Notice – Dominicana Moda 2014


CE Logo 2013

Notice for CARIFORUM Fashion Firms


Invitation to participate in Dominicana Moda 2014


October 20-25, 2014


Santo Domingo, Dominican Republic


The Caribbean Export Development Agency (Caribbean Export) under the 10th European Development Fund (EDF) will be collaborating in the organization of Dominicana Moda 2014 (DM2014) in Santo Domingo, Dominican Republic. Caribbean Export is highly committed to the development of the Fashion sector in the Region and seeks to enable opportunities such as these to engage relevant stakeholders and foster sector-wide integration. This collaborative effort will provide a great opportunity for emerging and established fashion designers in the Caribbean to expose their vision at a regional and international stage, thus positioning the Caribbean as an international go-to location for Fashion design and ingenuity.


In the past 9 years, Dominicana Moda has grown to be the official Fashion Week of the Dominican Republic thus the most important platform for the Fashion Industry. Throughout its history it has certainly become the fastest growing runway show in the Latin American region.


Dominicana Moda is a yearly event for around 6 days of continuous runway shows where the best brands and designers come together. Major fashion houses have participated in the past, and this year it will surely continue to grow. Continue reading “Expression of Interest Notice – Dominicana Moda 2014”

Call for Proposals

Caribbean Export officially announces results of the Call for Proposals for both the Accelerated and Regular Procedures grant facilities that was published on the January 17, 2014.

Accumulated Amount Awarded EURO 143, 578.49


Accumulated Amount Awarded EURO 2,849,708.20

Continue reading “Call for Proposals”

Belizean Business Directory


Employment Opportunity

beltraide _logo

The Belize Trade and Investment Development Service (BELTRAIDE) is a statutory body of the Government of Belize mandated to perform functions and duties related to:

1)     Trade Development and Promotion

2)     Investment Generation and Promotion

3)     Enterprise Development and Facilitation

BELTRAIDE operates within the portfolio of the Ministry of Trade, Investment Promotion, Private Sector Development, and Consumer Protection.

BELTRAIDE is seeking the services of a suitably qualified and experienced person for the post of Human Resource & Administration Director.


Human Resources

  1. Maintains organization recruiting, testing, and interviewing program for selection process including the conduction of exit interviews and recommending changes;
  2. Maintains an onboarding system to prepare employees by establishing and conducting orientation and training programs;
  3. Maintains a pay plan by conducting periodic pay surveys, scheduling and conducting job evaluations, preparing pay budgets, monitoring and scheduling individuals pay actions, recommending, planning, and implementing pay structure revisions;
  4. Maintains employee benefits programs and informs employees of benefits by studying and assessing benefit needs and trends;
  5. Maintains management guidelines by preparing, updating, and recommending human resource policies and procedures.



  1. Manage the overall daily office operations, and oversees office operating procedures including internal controls;
  2. Ensure that all technical units have adequate administrative support to effectively execute planned or relevant activities; as well as ensure that support units have adequate resources to effectively provide support to all areas of the organisation;
  3. Continually improve administrative policies and procedures, including unit standard operational plans, to ensure effective and team-focused operations;


Efficiently work under pressures, with deadlines, and handle multiple assignments simultaneously

Keen knowledge of time management, development processes, and quality control management

Expert in forwarding thinking and problem-solving skills

Strong leadership and mentoring skills

Develop strong and effective interpersonal and networking relationships

Excellent effectual oral/written communication skills, including presentation skills.


The successful applicant must possess:

A minimum of a Master’s degree in Human Resource Management, International Business, Business Administration, other a related field

Minimum of three (3) years management experienc

Minimum of three (3) years in human resource

Continue reading “Employment Opportunity”

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