Is offering a good customer service important? Of course it is. You don’t need me to tell you that, because we all know it already. Although that’s a sure truth, it doesn’t harm anybody to take a look at the stats showing why we need to pay attention to this part of our businesses.
Customer service is important because it can make the difference in your business. It can be the reason for a customer to switch either towards you or towards your competitors, depending on who offers the best customer service. A research conducted by RightNow on Customer Experience Impact in 2011 revealed that 89% of customers gave up being a company’s client and turned to competitors after receiving poor customer service. That’s quite a high percentage, definitely worth considering before raising the voice at your client because he’s asking you the same question over and over again. Continue reading “The Importance of Excellent Customer Service & Feedback Surveys”