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October 3, 2013

How to Prepare Your Product for Import/Export


Studying competing products in the country where you wish to do business is a great way to target what works in that market. If you cannot visit the country and scan store shelves yourself, get in touch with folks on the ground there and see if they can apprise you of what products are comparable to yours.

Meanwhile, grab a sample of your own import/export-ready product, and let’s run through our checklist:

1. The name of your product.

    Sure, it sounds fine and intriguing to an American, but what does it mean in the target market? Find out beforehand. If you don’t, you will end up with a fiasco like Chevrolet had on their hands when they introduced their new automobile called the “Nova” in Venezuela — which, in Spanish, means “doesn’t go”!

2. The colors of your packaging. Continue reading “How to Prepare Your Product for Import/Export”

Tips on Running a Successful Small Business


Competitive Edge

  • Before starting a business, entrepreneurs should focus on preparing a business plan that outlines how they will create a competitive edge in the market and create profitable operations. All businesses need to have a set plan of operations that will achieve profits for the business and income for the business owner. Having a written strategy for achieving these goals, will help owners maintain a strong focus on creating a competitive edge and turning a profit on their business operations.

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