Many small businesses follow the philosophy of “it’s too expensive to do marketing”, choosing instead to put marketing on the backburner until that elusive day arrives when they may actually have some spare time to think about it. Unfortunately for most small business operators, that day rarely comes. In cases where budgets are low, sales are stagnant or where you have too many ideas that you don’t know where to begin, then the marketing planning process helps you to focus your time and resources on where it will count.
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