Many small businesses follow the philosophy of “it’s too expensive to do marketing”, choosing instead to put marketing on the backburner until that elusive day arrives when they may actually have some spare time to think about it. Unfortunately for most small business operators, that day rarely comes. In cases where budgets are low, sales are stagnant or where you have too many ideas that you don’t know where to begin, then the marketing planning process helps you to focus your time and resources on where it will count.
The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crash and companies may have to close.