Here are six tips for turning happy customers into an army of brand advocates:
1. Turn receipts into customer feedback questionnaires.
Your in-store purchase receipts are a guaranteed point-of-contact with most satisfied customers. Think about it: they’ve liked your products enough to buy them. Businesses around the world are getting wise to the opportunity to ask for customer feedback by printing details of their online surveys at the bottom, along with information about prize-draw giveaways for entering. UK’s upmarket supermarket Waitrose, chocolatier Hotel Chocolat, and kitchenware store, Lakeland all give you the opportunity to enter fantastic prize draws for submitting feedback.