Belize Individual Country Promotion – 2013 Taipei International Food Show
Date: 6/26-6/29
Project Content:
l For Belize’s participation in the 2013 Taipei International Food Show, the Embassy of Belize in the R.O.C (Taiwan) utilized the individual country budget and imported new samples of Belizean products to be exhibit and marketed at the regional Central American Pavilion. The highlighted items for 2013 were: hot sauces, liquors, and coffee.
l CATO organized one product presentation at the Central American Pavilion for the Belizean hot sauce, Marie Sharp’s. CATO invited its Taiwanese importer, ABCO Co., Ltd., to introduce the hot sauce series, enhanced by preparing the traditional Belizean cuisines seasoned by the said products. Sample tasting of the hot sauces (for the two major brands from Belize, Marie Sharp’s & Hot Mama’s) was also provided at the Center Stage of the Central American Pavilion.
l CATO also arranged sample tasting for the Belizean liquors (rum). Rum is the byproduct of the prominent sugar industry in Belize. Belizean rum is unique in its flavors. As instructed by the Embassy of Belize, CATO mixed the Belizean rum with fresh juices, and the sample drinks were provided at the Center Stage of the Central American Pavilion to collect the feedbacks from the Taiwanese visitors for further market survey and study.
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