- Print your best small ad on a postcard and mail it to prospects in your targeted market.
People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost.
- No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach.
Your customers tune out after awhile if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don’t be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly. Continue reading “Ten Powerful Marketing Tips for the Small Business”
5 Must-Do Tips for Small Business Success in 2013
By Pedro Hernandez | Published on: 02-Jan-13
Small business owners are a hard working bunch. It seems that the only time they come up for air is, well, never.
And that’s a problem, says small business expert Bill McBean. The serial entrepreneur — and author of the book Facts of Business Life: What Every Successful Business Owner Knows That You Don’t — has experienced firsthand what it’s like to be consumed by the day-to-day pressures of running a company.
He cautions that a relentless focus on closing that next deal, keeping the books in the black and constantly putting out fires can be harmful to a business in the long term. While drive and ambition are admirable qualities, there are times when it’s OK to take a step back and take stock. Continue reading “Small Business Success”