August 16, 2012

How Can Belize Reap The Best Fruits From Our Agricultural Sector?

According to the Statistical Institute of Belize, the Agricultural sector, which is the backbone for our country’s revenues, had once again reduced its contribution to Belize’s Gross Domestic Product. This time, it was a much more significant decrease of 3.4%, from 2010 to 2011. One is left to plunder, how can we now address such dilemma?

With this sector being one of utmost importance to our country, necessary attention must be given particularly, by the primary stakeholders. Whether we are talking about the producers, processors, health authority, NGO’s, policy makers, or just the everyday consumer, we must ensure a quick rebound of this sector. Continue reading “How Can Belize Reap The Best Fruits From Our Agricultural Sector?”


Techniques for Participating in Trade Fairs- Part 1

Often times the macro-environment of an industry is based on it being demand dependent and it being dynamically adjustable. This implies that often times, you might need to design and re-design your products and services to meet the needs and wants of your clientele. Most importantly, the ability to be dynamically adjustable indicates that you have the potential to differentiate your products/services from your competitors, and be successful in your industry.

There are many marketing strategies that provide fruitful experiences and exposure for your products and services, one being, Trade Fairs. Trade fairs often involve a considerable marketing investment by participating companies. Costs include space rental, design and construction of trade show displays (where applicable), telecommunications and networking, travel, accommodations, and promotional literature and items to give to attendees. In addition, costs are incurred at the show for services such as electrical, booth cleaning, internet services, among others. Continue reading “Techniques for Participating in Trade Fairs- Part 1”

Techniques for participating in trade shows (part 2)- Guide for preparing for and participating in fairs

Previously we had discussed the importance and the benefits that participating in trade shows can generate. When making a decision to form part of a trade show, there are three important stages that you must include in your plan of action: a pre-fair stage, during the fair stage, and a post fair stage.

Pre Fair Stage: You must start by defining very clearly which business you are looking for, how much, how and when do you want it.  Concurrently, you need to define the profile of the clients you are seeking, what their needs are, and what adds value to them. This will help you define what you require from your clients in order to make it worth your while to offer what you have. One key factor is considering your USP-Unique Selling Proposition. Make sure to calculate your break-even point with which you can cover the expenses of participating in the fair or in the promotional event. Additionally, define how many follow up processes you are willing to carry out afterwards, meaning, you need to define the follow up and resources required for each contact you make during the trade show. Continue reading “Techniques for participating in trade shows (part 2)- Guide for preparing for and participating in fairs”

BELTRAIDE builds the capacity of its staff and other key stakeholders on “Foreign Direct Investment (FDI)”

The Belize Trade and  Investment Development Service (BELTRAIDE) conducted the first module training on Foreign Direct Investment (FDI) in July 2012 with its staff and other relevant stakeholders such as the Belize Chamber of Commerce and Industry, Directorate of Foreign Trade, Ministry of Education, Belmopan and Belize City Council etc.  The facilitator of the training was Mr. Noel Kelly, Associate at the Communiqué International in Ireland.  He has extensive experience in promoting economic investment in Ireland and a number of other countries.

Continue reading “BELTRAIDE builds the capacity of its staff and other key stakeholders on “Foreign Direct Investment (FDI)””

What motivates an investor when seeking new markets?

What is important to the investor? What motivates an investor when making strategic decisions? What characteristics does an investor seek when choosing a country to invest in, or a company to partner with? These are some of the questions to bear in mind when searching for potential investors.

In order to attract potential investors, there are four key steps that must be followed. First, the interested party must research and understand the daily operations of the industry; second, target companies must be identified; third, a thorough research of the company must be conducted; and the fourth step involves identifying a target individual. The driving forces of the sector must be thoroughly understood as well. All these steps combined increases the chances of successfully attracting an investor.   Continue reading “What motivates an investor when seeking new markets?”

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