July 3, 2012 –The Fancy Food Show have been North America’s largest specialty food and beverage marketplace. Between the Winter Show in San Francisco and the Summer Show in New York City, the show is visited by 40,000 attendees from more than 80 countries to see 260,000 innovative specialty food products, such as confections, cheese, coffee, snacks, spices, ethnic, natural, organic and more (

The Summer Fancy Food Show was held June 17-19th, in Washington, D.C. It was attended by every major food buying channel, influential members of the trade and consumer press and other related businesses. Attendees discovered 180,000 specialty foods and beverages from 2,400 exhibitors representing 80+ countries.

BELTRAIDE and Cuello’s Distillery Ltd represented Belize at this year’s show.  Participation in the show provided the company with vast opportunities to market their products, among which was their Coconut rum, and Gold Rum. These delicious and well acclaimed Belizean products rapidly gained popularity in the show, with hundreds of attendees crowding Cuello’s/BELTRAIDE booth to savor delicious and tasty mixed drinks. The show also opened gateways for Cuello’s through networking and the establishment of new business relationships. Buyers indicated interest in purchasing the products and serving as a distribution point for the company. Communication has been established and dialogue is being undertaken to facilitate the process of potential trade between the interested buyers and Cuello’s Distillery Ltd.


Belize Trade and Investment Development Service (BELTRAIDE)

14 Orchid Garden St., City of Belmopan, Cayo District, Belize

Tel: 501-822-3737

Fax: 501-822-0595


Web Address: