The Belize Trade & Investment Development Service (BELTRAIDE) hosted a capacity building workshop entitled “Current & Effective Marketing Strategies” for small Bed & Breakfasts, Guest houses, & Lodges on March 21st 2012 at The Lodge at Chaa Creek located in Cayo District. The main objectives of the workshop were:
- To increase the awareness of marketing within a business context;
- To explain, and illustrate participants on strategic marketing for a successful Bed and Breakfast, Guest house, or Inn; and
- To guide them in the development of mini strategic/business plan through breakout sessions.
Two of the participants were selected to participate in this year’s National Agriculture Trade Show, on April 27th-29th, 2012. BELTRAIDE subsidized its booth to Rainforest Haven Inn and Rumors Resort Hotel, providing them with exposure, and allowing them to apply what they learned in the workshop.
Giveaways, raffles, and games formed part of the weekend. Visitors to the booth stemmed from individuals who are planning to open a business, to businesspeople, and regular visitors who were simply interested to hear and see what the Inns had to offer. BELTRAIDE disseminated information on its services as well. The next step is to develop a database, using the contact details shared by the visitors. Continue reading “BELTRAIDE collaborates with Micro Enterprises from the Tourism Industry at the National Agriculture Trade Show (NATS 2012) April 26th, 2012 –”