Beltraide in collaboration with the Belize Tourism Board hosted a workshop entitled “ Current & Effective Marketing Strategies for Bed & Breakfast, Guest Houses, and Inns” aimed at enhancing the Tourism industry. The workshop was held on March 21st at The Lodge at Chaa Creek located in San Ignacio. Beltraide understands the importance of adopting new marketing strategies that will assist in the local and international marketability of their businesses.
The objectives of the workshop were:
- to raise awareness on the importance of marketing
- provide guidance on strategic marketing marketing
- provide guidance in the development of a mini strategic business plan through the designed breakout sessions.
Recommendations were made on an individual basis to participating SMEs on how to improve their website which is a key tool for marketing. The workshop was facilitated by Mr. Raineldo Guerrro, Consultant from Key Business Solutions.
Two of the participants will be selected based on a criterion to participate in the upcoming National Agriculture & Trade Show taking place on April 27th -29th 2012. This will give them to opportunity to utilize marketing strategies learnt. Beltraide will be providing some support with collateral materials and booth subsidization.
For more information, kindly contact the Business & Investment Facilitation at Beltraide@belizeinvest.org.bz or at 822-0175.