March 28 – 30, 2012
The Caribbean Association of Investment Promotion Agencies (CAIPA) hosted a training course on investment promotion for its member states. BELTRAIDE was represented by Mr. Brian Lin, Business & Investment Facilitation Officer, and Mr. Mark Noralez, Agribusiness Specialist. Both officers received enlightening sessions on a range of investment promotion best practices.
The training holistically prepared participants on advanced marketing, investor aftercare services, and investment packaging. Emphasis was given to the development of marketing strategies, including:
- Market segmentation,
- Market positioning,
- Investment leads generation,
- Investor profiling,
- Investment Promotion Agency (IPA) websites benchmarking,
- Use of social media,
- Customer (investors) relationship management.
Based on the information gathered at this training, Mr. Brian Lin along with Mr. Mark Noralez will share the knowledge with the staff of BELTRAIDE, to further strengthen their capacity to promote investment. This is yet another step in which BELTRAIDE strives to align and fine-tune itself to further promote investment in Belize!