Archive for the ‘BELTRAIDE’ Category

Branding: The Key Pillar to Success


When creating a brand identity, you’ll want to establish defined guidelines that cover all of the following elements such as name, colors, logo, fonts, design imagery, or a combination to identify the goods and services of one seller or group of sellers from those of other sellers.

From a customer-relationship perspective, having a strong brand is obviously advantageous. Word of mouth is a powerful form of marketing as customers attest their satisfaction and promote the product/ service.. For instance, when Belizeans think of hot sauce, they think of Marie Sharp’s Pepper Sauce. You want to have that kind of immediate, definitive relationship with your buyers as well. At the mentioning of a product customers can identify a brand that meets their stands out in the market.

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your business at every point of public contact. If there’s some other branding characteristic you feel is necessary to define your business, go ahead and add it to your brand guidelines documentation.  The worst thing you could do is to avoid creating these important documents altogether.  Without them, your branding efforts will lack the consistency and direction needed for success.

When initiating the branding process, it can be tempting to add more variables than you truly need.  Clean, simple elements are more likely to be recognized and remembered by consumers, so steer clear of overcomplicating your company’s branded elements.

As mentioned above, part of good branding is establishing a set of guidelines that dictate how you control your company’s image in public — and social media shouldn’t be excluded from this process. A good social brand guidelines document will include specifications on all of the following, among others that may be relevant to your business:

  • Who is responsible for updating your social profiles
  • How frequently your social profiles will be updated
  • What types of content you’ll post about
  • How you’ll use imagery in your posts
  • What type of “voice” you’ll use when posting- does not refer to recording but the overall tone used to convey the message.

The objectives that a good brand will achieve include: delivering the right message clearly, building customer loyalty, connecting and understanding your target audience. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

A strong brand is invaluable as the battle for attracting and retaining customers intensifies on a daily basis. It’s important to dedicate your marketing efforts to researching, defining, and building your brand as it resides within the hearts and minds of all stakeholders’ experiences and perceptions.

 

Expression of Interest Notice – Dominicana Moda 2014


 

CE Logo 2013

Notice for CARIFORUM Fashion Firms

 

Invitation to participate in Dominicana Moda 2014

 

October 20-25, 2014

 

Santo Domingo, Dominican Republic

 

The Caribbean Export Development Agency (Caribbean Export) under the 10th European Development Fund (EDF) will be collaborating in the organization of Dominicana Moda 2014 (DM2014) in Santo Domingo, Dominican Republic. Caribbean Export is highly committed to the development of the Fashion sector in the Region and seeks to enable opportunities such as these to engage relevant stakeholders and foster sector-wide integration. This collaborative effort will provide a great opportunity for emerging and established fashion designers in the Caribbean to expose their vision at a regional and international stage, thus positioning the Caribbean as an international go-to location for Fashion design and ingenuity.

 

In the past 9 years, Dominicana Moda has grown to be the official Fashion Week of the Dominican Republic thus the most important platform for the Fashion Industry. Throughout its history it has certainly become the fastest growing runway show in the Latin American region.

 

Dominicana Moda is a yearly event for around 6 days of continuous runway shows where the best brands and designers come together. Major fashion houses have participated in the past, and this year it will surely continue to grow. (more…)

Public and Private Sectors Meet on Economic Development


Public and Private Sectors Meet on Economic Development

Today, the Belize Biltmore Plaza was the site of a very high-profile, high-powered economic forum, under the theme – Strengthening Partnership for Growth. It’s the third of its kind, an initiative to strengthen the collaboration between the public and private sectors in Belize. Industry stakeholders, big business operators, bankers, financial experts, entrepreneurs and government officials engaged in panel discussions on various pertinent topics with one goal – developing the economy. Mike Rudon was at the opening ceremony this morning and has the story.

 

Mike Rudon, Reporting

The first business forum took place in 2011, an effort by government to open meaningful dialogue with the private sector in Belize. Since then the initiative has taken flight, and today there was massive participation from private sector stakeholders, as well as industry giants and financial experts. Traditionally the sessions have been speech-centred, but this year it’s being done different to allow for more interaction, input and constructive discussion.

 

Mike Singh, C.E.O., Ministry of Trade and Investment Promotion

“This year we’re doing panel discussions, and we’ve brought in people from key areas in government, key areas in the private sector, key areas in the productive sector to sit and have discussions on specific topics, to discuss issues like competitiveness, education, skill needs…I could go through a long list but I believe that there are four panels after which there are question and answer sessions with the private sector. The Prime Minister is on hand to address any issue that they might have, and I also believe that for him it will be a learning experience as well because it really is intended to be a two way thing, not a one way speech-giving activity.”

  (more…)

Follow

Get every new post delivered to your Inbox.

Join 537 other followers

%d bloggers like this: